Are you in dire need of product packaging that cuts
through the noise? Well then, you are in the right place at the right time.
We’ll walk you through a series of steps as to how you can differentiate your
packaging from others and make them stand out on the retail shelf.
Who does not need packaging? A company which is on the brink
of extinction needs it. Product packaging manufacturers whose sales have
been skyrocketing through the roof lately needs it. Packaging is essential. It
gives life and meaning to your product. However, there are a few factors that
decide whether or not the packaging is good or bad.
For starters, bad packaging is derived from dull and quaint
colours, a lot of scotch tape, unusual sizes, and a plethora of other reasons
as well. What seems to be the problem here? Why do more and more companies are
getting successful every passing day? Is it because they are improving their
product quality or giving out a Lamborghini for free? Well, some might, but not
all.
A decent packaging will always vary of aforementioned
specifications. Be it a bad colour-scheme, wrong usage of materials, dreadful-looking
coating or whatever, beautiful packaging will never possess any of those
things. What exactly do they do that makes their products get noticed? Simple.
They add class to their packaging.
We understand the sudden urge and need in you that’s so
eager to know. That’s good. So, not to delay any further. Let’s get into the
details and find out how you can rise above your competitors by following just
a few steps. Grab your snacks that are going to last for well above five
minutes. Let’s instigate the thread.
Materials, Add-Ons and Coatings Matter More Than Think in Product Packaging:
If you’ve been using the same old materials for packaging
that were being used a decade ago, then we bring bad news. Times have changed
and so have the priorities and trends among people. They are not accustomed to
old packaging. There are a variety of materials to choose from. Some of them
include:
- Corrugated Boxes.
- Cardstock Boxes.
- Bux Board Boxes.
- Eco-Friendly Kraft Paper.
- Paper Packaging Boxes.
- Rigid Boxes
Each material has its strength and weakness. A cardstock box
may be relatively cheaper but it cannot be used for shipping. A rigid box may
warrant the safety of the product while shipping but it is expensive than
almost every other material.
While we are on the topic of discussing materials, let’s go
through some of the materials that are used these days and for which purpose.
· Eco-Friendly Kraft:
Safe for the environment,
eco-friendly Kraft gives away the purpose with its name. Not only does it provide
safety from bringing harmful effects but it is also cheaper. What a beautiful
combination!
·
Cardstock Boxes: Used for a myriad of
purposes, cardstock boxes can be shaped into any form but they, like
eco-friendly Kraft, cannot withstand heavy presses. Cardstock boxes can be
customized in a variety of ways.
These were some of the materials that can be used to add
personalization to your retail custom product packaging uk but we discussed
coatings and add-ons as well, no? Let’s jump to that.
·
Coatings: There are several coatings to
choose from. Coatings add a tactile appeal to your boxes. They add a touch of
class your product had been lacking for many years. They may want you to add an
extra ounce of effort and a little increase in the budget but they are worth it.
A few of them include:
§
Matte.
§
Gloss.
§Spot UV.
Add-Ons: With innumerable add-ons and printing
options to choose from, we think that this is one of the deciding factors while
designing your product design packaging. Not only do they ooze class but they also make your
products stand out from others in the retail shelf. Some of the add-ons are:
§
Embossing.
§
Debossing.
§
Die-Cut
Window.
§
PVC-Sheet Window Cut.
§
Foiling.
Stay Updated with the Newest Product Packaging Ideas and Trends:
Staying updated with the latest trends is as salient as they
come. You do not want to be left behind in this swift race against your
competitors. Make sure that your products are following the recent trends.
Another option is to package them according to different events and festivities
like Graduation Day, Mother’s Day, and Birthday Parties. This way, it gives you
a marketing edge and a chance for your product to market itself.
Wholesale Product Packaging Rates Have Drastically Changed:
We know you have an issue with the drastic increase in rates
but several companies, like TheCosmeticBoxes, provide product
packaging in cheapest wholesale rates. Not only do they compensate on
charges but they possess a team of experts who walk you through your design ideas
and guide them with their own.
While it may seem like an uphill task to change your
packaging needs, it is also important to keep up with your competitors. Make
your product get noticed by a legion of consumers. Make it worth their time.
They deserve it and so do you.
Using custom printed boxes is also an effective way to advertise your business. This can be done both online and offline. Through the internet, you can utilize email marketing programs such as Aweber and Getresponse, which can effectively send out promotional offers and sales announcements without costing you a lot of money. This is the same case with offline advertising methods, such as posters and brochures, in that you can purchase cheap printable designs and then simply mail them out to your customers. Get More Informtion Custom Printed Boxes
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